Statistics Courses

Examples of Payer Archetypes

1. Health System Structure
2. Payer Position in Healthcare
3. Payer Evaluation Method

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Let’s first make sure we are all on the same page when we say “valuation”. In its simplest form, a valuation is a calculation of the risk-adjusted net present value of a drug candidate. It takes all revenues and expenses into consideration, then adjusts everything for risk and the time value of money. Transaction expenses, such as upfront payments, milestone payments, and royalty payments, are also included.

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With this document, designed by Prof. Edouard Demeire, brand teams can critically assess the quality of their brand marketing plans.

The structure of this document is based on the 4 major building blocks of a good brand plan:

I. What is the market situation today?

II. Where do we want to go?

III. How will we get there - How will we know whether we are on track?

IV. What does the financial case look like?

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