AI is rewriting the rules of how people choose to learn. Drawing from findcourses.co.uk’s Q2 2025 survey data, this article reveals what’s driving learners today—from shifting motivations to growing concerns—and why now is the moment to act.
Artificial Intelligence (AI) is now a factor in nearly every learner’s journey. Whether you're upskilling to keep pace with workplace change, exploring AI out of curiosity, or still unsure how it fits into your role, chances are you've felt its influence. If you’ve recently searched for a course and asked yourself, “Is this because of AI?” — our data shows you’re far from alone.
What You’ll Learn from This Article
Between April and June 2025, we at findcourses.co.uk surveyed over 1,000 active course seekers—and the message is clear: AI is a major driver behind training decisions.
Many learners are focused on future-proofing their careers, increasing their efficiency with AI tools, or building a foundational understanding of how AI works. Meanwhile, rising concerns about job security, the pressure to constantly reskill, and trust in AI-generated content are shaping how people approach learning.
In this article, you’ll find:
- How AI is influencing course search behaviour for the majority of today’s learners.
- The key motivations driving AI-related learning —from future-proofing to workplace efficiency.
- A look at the top anxieties shaping learner decisions, including job security and the pressure to keep up.
- Insights from our own team navigating the AI learning curve
- A learner-focused FAQ to help you take your next step with confidence
Whether you're choosing your own course or helping others do the same, these insights will help you make smarter, future-ready decisions.
🤖Survey Says: AI is Shaping the Way We Learn
According to findcourses.co.uk’s survey data, a growing number of people are adjusting their course search based on AI:
- Around 40% are exploring AI to understand how it works
- About a third say they need to upskill or reskill due to AI-related changes in their field
- Just 20% said their course search has nothing to do with AI
- Meanwhile, 14% in June 2025 aren’t sure yet how AI fits into their plans — and that’s OK
This means nearly 7 in 10 learners are AI-influenced in some way. Whether you're preparing for disruption or simply curious, AI is a learning catalyst.
🎯Why Are Learners Taking AI Courses?
Among those who are pursuing AI-related learning, their motivations paint a clear picture:
- The top motivation is to future-proof their career — rising to 39% in June 2025
- Around 30% aim to improve efficiency with AI tools like ChatGPT or Copilot
- A little more than 20% are responding to employer or industry mandates
- Fewer are trying to change careers into AI-specific roles — dropping from 14% to 8% over the quarter
So, even though AI-related job roles attract a lot of attention, most learners are prioritising adaptability over reinvention.
😟What Concerns Do Learners Have About AI?
We also asked what worries people most about AI and its role in learning and careers:
- The #1 concern is the need for continuous upskilling due to AI advances — peaking at nearly 50% in May.
- Around 30% fear AI replacing jobs
- Around 1 in 5 are wary of inaccurate or misleading AI-generated content
- Interestingly, one third see personalised, efficient AI learning as a good thing
- A drop in the ‘no concerns’ group — from 24% to 19% over the 3 months — suggests that more learners are becoming wary.
This indicates that even the most motivated learners still carry real uncertainty. Balancing optimism with healthy caution is the norm — not the exception.
🤔Curious? Overwhelmed? Unsure Where to Begin?
If you’re feeling uncertain about where to start, you’re not alone. The share of learners answering “Not sure” when asked if AI influenced their course search has grown over time — from 11% in April to 14% in June. That rising uncertainty is a signal in itself: learners know AI matters, even if they’re not yet sure how.
That’s why it’s important to take action, even if small:
- Start with a beginner-friendly AI course
- Learn AI basics relevant to your role
- Focus on tools and concepts that improve your day-to-day efficiency
No need to become an AI engineer overnight — the goal is to become AI-aware, not overwhelmed.
👩💻Our Team Feels It Too: Living the AI Learning Curve
The insights from our survey don’t just reflect the broader learner landscape — they echo what we’re experiencing ourselves.
At findcourses.co.uk, our team has become increasingly aware of how AI is reshaping our own roles. From content creation and campaign strategy to course discovery and data handling, we’re learning how to integrate AI into our daily work — not just to keep up, but to do better, smarter work.
Like many of you, we’ve felt the tension:
- Will AI eventually replace parts of what we do?
- How do we stay relevant without burning out from constant learning?
- What does “using AI well” actually look like in a human-centred job?
And just like the 40–50% of survey respondents who expressed concern about continuous upskilling, we’re navigating that challenge too. But we’re also seeing how the right tools, applied thoughtfully, can boost creativity, free up time, and help us focus on work that matters.
That’s why we’re committed to making these conversations more transparent — through webinars, curated content, and honest insight into what it means to be learning with AI, not just about it.
❓Still exploring? You’re asking the right questions.
Whether you’re a first-time learner or training buyer supporting others, your questions matter. Here's what many others are asking as they start their AI journey:
Absolutely — 68% of learners in our survey say AI influenced their course search. It’s not just a trend; it’s a strategic career step.
Yes. Many AI courses are designed for beginners and professionals without coding experience.
Definitely. With free online courses, YouTube tutorials, and AI learning communities, many learners start self-paced. A structured course can help you stay focused and progress faster.
Look for courses that focus on generative AI, prompt engineering, AI ethics, and applied machine learning — areas predicted to be essential across industries.
Need some help choosing an AI training programme? We've rounded up 10 standout AI courses from top providers preparing learners for what's ahead.
🧠Final Word: Learning Is the Strategy
AI isn’t just changing jobs — it’s changing how we prepare for them.
By understanding your own motivations, staying aware of the challenges, and taking proactive steps, you’ll stay ahead of the curve and feel more confident doing so.
So, if you're wondering whether now is the time to start learning about AI, the answer is clear: it already is.